Dia published our skill for audience research

A marketer says, "We need content", but you're staring at a blank page and don't know what to write about? Use this guide to understand who exactly you are writing for.

We solved this problem through a Skill in Dia Browser. It breaks down your audience into segments in JTBD format with a single query — no weeks of interviews and spreadsheets.

What you get as output:

• Structured segments with their real jobs: "When I {situation}, I want to {action}, so I can {benefit}".
• Prioritization by impact on product metrics (relevance n/10).
• Frequency and importance of each job for the segment.
• Understanding of who to write for first.

Why this works for founders:

• No need to spend months on research — launch in a couple of hours.
• See which segments will drive growth and which are a waste of time.
• Get ready-made language for content that resonates with audience pain points.
• Can hand over the results to a marketer or content writer as a brief.

Where to try it: The Skill is published in Dia Browser (Marketing/Research). Run it in the browser on your product, get segments, start writing content that will resonate.

Thanks to Dia for the platform. Now audience research is not an excuse, but a one-hour task.